Mad eh? My only guess is when you use "Heat immediately" with "Ventilate" specified in the mode option, it pulls fresh air via the dash vents, which will be using the started battery, so I assume that its an attempt to protect it with a timer function. An oxymoron as in that mode its not "Heat"ing immediately and I agree with a simple software update, the menu options could be worded so much better. Heat immediately is the option triggered by the keyfob too, so maybe there is something to be said for a time limit in use when that is deployed. Agree fully that it is needlessly confusing.