Had a 3 inch scratch on the passenger side, nice and visible. It looked terrible. Touch up paint only made it more visible.
The Chips Away man came on Wenesday, removed the scratch like magic. The quote for the paint alone was £160 but if they said that if they did my two crunched alloys at the same time it would be £200 so I went for that. Had to pay VAT on top but very pleased. It took two hours in the drive.
Although kerbs do leap out as I drive by so I could conceivably have another wheel crunch...... steel wheels next time maybe!