So what are your thoughts on the new VW badge?

  • Thread starter Hotel California
  • Start date
@ArunAlec
On the Dusseldorf show it was also on the VW stand , we saw a whole shop dedicated to this when in Berlin (in the middle of a city/shoppingarea) in september .
Also mentiond here :
vwcaliforniaclub.com

"WE Connect" - useless or ?

I have a late 2018 Beach with Discover Media Plus. I managed to get the Car Net thing set up and receiving data, although I have to say (like many others) the Sat Nav is not very good. Anyway, I got suckered into the 'We Connect' app download and sign-up. It's next to useless compared to what...
vwcaliforniaclub.com vwcaliforniaclub.com
 
So what are your thoughts of the New VW badge.

Will anyome throw one on their Cali's?
NEW BADGE
Screenshot_20191215-192608_Chrome.jpg
OLD BADGE
Screenshot_20191215-192650_Chrome.jpg
 
Didn't buy a Dacia, bought a VW, I'm not concerned what the badge looks like.
Having worked in the industry no doubt many man hours and great expense would have been spent by the relevant departments.
Plus, dont forget the dealership waste and expense in rebranding various signage and documentation.
Having been involved in rebranding with a manufacturer the costs charged by them to dealerships is staggering .
Personally would prefer monies spent being redirected to vehicle developments that really matter, example better standard headlamps, just a thought !
 
It looks just like the tacky decals you can see plastered on the side of a pimped up poverty spec builders van
 
If like to understand their thinking behind the gap at the bottom.
 
I’m all for for the minimalism look but have no qualms with the current badge

Alan
 
A graphic arts student would have had zero for such work. Maybe the work of a director's grandson?

Wesel said:
A graphic arts student would have had zero for such work. Maybe the work of a director's grandson?
Click to expand...
Or her mother-in-law?
 
One of the reasons apparently is they're aiming for a younger audience.
 
Thinking it's aimed at the Electric vehicles to highlight them.
 
......'more modern, clearer and simpler. The logo will be reduced to its essential elements and presented with a new design that is flat and two-dimensional. It will allow more flexible use and will be outstandingly recognizable in digital media'.........
'Volkswagen has used a male voice to present its vehicles and for advertising purposes. The brand is now to become female. On almost all markets, a woman with a warm, pleasant and confident voice will speak for Volkswagen.' but new logo was designed by a man and explained by a man, hmmmmm :talktothehand
(All Direct from VW website).

Screenshot_20191216-085509_Chrome.jpg
 
Last edited:
Maybe they are slowly merging with Honda? (colour the middle bit red)
 
Latest logo has a kind of retro vibe to it. Might even say pre-war. Maybe they're aiming to channel some brand heritage from the thirties.... when the logo looked like this:

1576511376791.png
 
Went to vw Liverpool today for a nosey
2 vans side by side
A 6 and a 6.1 absolutely no difference in the style of badge
Only payed attention after seeing that people had posted about the badge change .??????
Are you sure it’s not just in the advertising
 
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