LV Customers

I think it's a marketing ploy - in the knowledge many take the easy option of renewing with a significant increase in year 2. I've been with them for 2.5 years - happy with the cover but premiums have increased from c.£500 to c.£800 in that time, despite no claims (and 'bonus' increasing...).
Make sure you scan the market a few weeks (but not months) before you're due to renew.
Differential pricing for new customers is no longer allowed in the UK so no longer likely to be a marketing ploy. Motor insurance now compared to a year an ago is significantly higher which could lead people to think the insurer is buying in business.
 
This actually works. I tested the algos a while back when insuring a car. I tried a range of start dates. I was noticeably cheaper when the start date was 25 days in the future.
Is this the most tenuous part of the algorithm to determine risk? I can’t imagine how someone who checks for a quote 7 days before it’s due can be realistically categorised as riskier than someone who checks 25 days before.
The fact that I get such wildly different quotes every year only tells me that premium pricing is a dark art based on some sound facts, with a tail of a newt and a thimble of nonsense stirred in to mash the outcome.
 
Is this the most tenuous part of the algorithm to determine risk? I can’t imagine how someone who checks for a quote 7 days before it’s due can be realistically categorised as riskier than someone who checks 25 days before.
The fact that I get such wildly different quotes every year only tells me that premium pricing is a dark art based on some sound facts, with a tail of a newt and a thimble of nonsense stirred in to mash the outcome.
Nothing to do with risk profile.

Just sales & marketing. I suppose the closest proxy is APEX fares etc where you get a discount for buying early.

The later you leave it, the more of a captive audience you become.

I suppose, if you wanted to overthink it, there could be a correlation between the psychological profile of someone who shops early and risk profile.

A planner, who is meticulous and diarises their renewal may likely be a lower risk profile than a last minute Charlie who acts on impulse.

However, I don’t think their profiling is that complex. Yet.
 
Is this the most tenuous part of the algorithm to determine risk? I can’t imagine how someone who checks for a quote 7 days before it’s due can be realistically categorised as riskier than someone who checks 25 days before.
The fact that I get such wildly different quotes every year only tells me that premium pricing is a dark art based on some sound facts, with a tail of a newt and a thimble of nonsense stirred in to mash the outcome.
The underwriter’s appetite for risk and their current client portfolio is a black box of complexity that even the Russian enigma couldn’t fathom.

In any given day, an underwriter might just not want to buy your risk and they price it accordingly.
 
I recently got renewal email for my other car. I acknowledged it and checked quotes with other companies. Since it's imported car, insurance options are limited and after a few calls, I decided to go with the broker that sent me renewal. Just wanted to change mileage to a bit lower than last year. When lade on the phone plugged in new mileage, she found me new underwriter that offered policy at 50% of renewal cost. So, pricing is almost random and may depend on the time of the day or such a small thing like mileage. Maybe this particular insured decided to insure more imported vehicles or maybe they only go for cars up to certain mileage, who knows.
 
Underwriting is based on :
A) What has been my claims experience this period ?
B) What do I need to turn a healthy profit in the next period?
C) What can the customer realistically Afford ? (What job / vehicle / home / dependants etc)
D) How much more business do I need (see A&B)
E1) what can I charge to entice the customer?(see B)
Or
E2) What can we charge without sounding silly? (See B)
Or
E3) do I even what the business ? (See A,B,C, D &E) :bananadance2 :thumb
 

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