Grigio Van Grigio
VIP Member
Differential pricing for new customers is no longer allowed in the UK so no longer likely to be a marketing ploy. Motor insurance now compared to a year an ago is significantly higher which could lead people to think the insurer is buying in business.I think it's a marketing ploy - in the knowledge many take the easy option of renewing with a significant increase in year 2. I've been with them for 2.5 years - happy with the cover but premiums have increased from c.£500 to c.£800 in that time, despite no claims (and 'bonus' increasing...).
Make sure you scan the market a few weeks (but not months) before you're due to renew.