Borris
Super Poster
VIP Member
The issue in question is VW Commercial options pricing.
In many cases VW are charging a range of differing prices for exactly the same option but on different vehicle models. Lets take a set of Devonport alloy wheels and tyres as an example:
Transporter - Panel van - Startline £1458
Panel van - Trendline £1332
Panel van - Highline £996
Panel van - Sportline Standard fitment
Shuttle - S Not available
Shuttle - SE £1458
Caravelle - SE £ 996
Caravelle - Executive £ 342
California - Beach £1080
California - Ocean. Standard fitment.
Check out the options pricing across the transporter range and you'll find the prices for identical options vary greatly. Mud flaps on one vehicle will have a different price to exactly the same mud flaps on a different model. Cruise control on the base Startline van is £144 but £240 on the Beach and Ocean! This practice is nothing new and not limited to VW and is obviously a very carefully orchestrated ploy designed to A. maintain model hierarchy and B to extract the maximum profit from us their customers.
I know individual option packages may vary from model to model so this issue is complicated by that aspect however in many cases it needn't be. Some vehicles have certain options as standard equipment but the purchasers of those that don't are being subjected to what I think is little short of a dodgy little racket.
Wouldn't it be nice to be able to buy the model of your choice and then choose your options from a non model specific fixed price menu e.g Devonport alloy wheels and tyres being the same price regardless of the model you've chosen? What makes one set worth £1458 when an
Identical set is £342?
In many cases VW are charging a range of differing prices for exactly the same option but on different vehicle models. Lets take a set of Devonport alloy wheels and tyres as an example:
Transporter - Panel van - Startline £1458
Panel van - Trendline £1332
Panel van - Highline £996
Panel van - Sportline Standard fitment
Shuttle - S Not available
Shuttle - SE £1458
Caravelle - SE £ 996
Caravelle - Executive £ 342
California - Beach £1080
California - Ocean. Standard fitment.
Check out the options pricing across the transporter range and you'll find the prices for identical options vary greatly. Mud flaps on one vehicle will have a different price to exactly the same mud flaps on a different model. Cruise control on the base Startline van is £144 but £240 on the Beach and Ocean! This practice is nothing new and not limited to VW and is obviously a very carefully orchestrated ploy designed to A. maintain model hierarchy and B to extract the maximum profit from us their customers.
I know individual option packages may vary from model to model so this issue is complicated by that aspect however in many cases it needn't be. Some vehicles have certain options as standard equipment but the purchasers of those that don't are being subjected to what I think is little short of a dodgy little racket.
Wouldn't it be nice to be able to buy the model of your choice and then choose your options from a non model specific fixed price menu e.g Devonport alloy wheels and tyres being the same price regardless of the model you've chosen? What makes one set worth £1458 when an
Identical set is £342?
Last edited: