Example: There are a measly three duo colour options available to UK buyers. Customers in mainland Europe get seven! Since the paint application proceedure is the same regardless of which side the steering wheel is or where the vehicle goes after it leaves the factory, why do UK customers receive a reduced choice?
And why cant U.K. Beaches be spec’d with blue or red bellows, Sports or Style packs, several alloy wheel styles or privacy glass...etc? Is this part of the tiered marketing (premium Ocean...) strategy? As you say they are different vehicles
I agree.
I think VW UK is the problem. They take the view that if someone can afford a 4mo they can afford an Ocean.
But that's the key language problem: "afford". This ends up going both ways "they got a Beach because they can't afford an Ocean"... The whole language is wrong, as we are saying, price should have nothing to do with it, I wonder if anyone's actual choice was swayed because of this perception of California hierarchy!
Eghhh should have had coffee before posting, I mixed up the language reference, it's Spanish where afford ends up being "give oneself permission", in English it's "to go further / to be in a position to"... Still a bit wishy washy when you think of it!But that's the key language problem: "afford". This ends up going both ways "they got a Beach because they can't afford an Ocean"... The whole language is wrong, as we are saying, price should have nothing to do with it, I wonder if anyone's actual choice was swayed because of this perception of California hierarchy!
Nerd alert: even the word "afford" doesn't actually mean you do or do not have the money in the bank, it's an old French word meaning "give oneself permission". There's absolutely nothing wrong with saying "I would prefer to spend this amount, than that amount". Do the work, get some money, buy some stuff you like, simple!
Of course it can be about budget, and for many people the lower price of the Beach means they can get in to the game and enjoy a day out with picnic by the lake, 4 bikes thrown inside, maybe stay overnight if you want... Awesome!
Whilst sat with my cat this morning I was smiling thinking, imagine if I said "well I could get a cat, but I thought I'd go "all in" and get a Great Dane instead!"
You may be right. In which case they must only have a minimal understanding of their customer base, but of course, that isn't news!
What happened to the laws of supply and demand? Surely VWUK can’t be that inept? Can they?
What's this crazy talk of giving the customer what they want?
I have 4M, and it reduced PCP payments by £50 a month due to higher residualsI don't care what you all say - I'm not paying for 4Motion instead of 2 tone paint!!
Looks amazing. Now you’re just showing off
For some reason it posted 3 times lolLooks amazing. Now you’re just showing off
Hope my post shows this. Let me know if you would like some more pics
I can’t see any photos. Would you mind trying again?
And presumably upped the final payment by both the original difference in price and the £50x however months you rented it for?
We’ve ordered the same colour, looks fab in the wild…
We stayed with the black awning, but seeing yours in silver I might think again.
Er… of course because the final value is more.
That makes sense in theory. But when you are building Californias with all options at the factory, why deny your Beach customer a blue roof bellows or a sports pack?
You only have to read VWs description against each model to see how their advertising suits think.
Borris, If they gave UK customers too many option choices with the Beach, it would massively cut into sales of the other trim/models. VW have reason behind their madness.
But that's the point, why would it? Beach is a daily driver, Ocean is a weekend driver.
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