Julian_Camper_Man
- Messages
- 182
Sorry but no. If you are a dealer then that is the cost of doing business, people come in take up your time and decide to buy elsewhere or at a later date. Every business that is involved in sales (all of them) has this problem/opportunity. The idea that someone who doesn't buy in two minutes is a menace is prevalent in vehicle sales. Nowhere else can you be willing to spend £50k+ and treated with such disdain. I am at the very beginning of my search for a Cali and remain optimistic but if a dealer cannot muster up enthusiasm when you are in the process of buying what will be the response when or if you have an issue.
Totally agree - a dealer should treat every visit as a privilege and a unique opportunity to sell the lifestyle benefits of this vehicle which should of course take significant time. VW Trade sales-people should learn from Jaguar who have a strong customer relationship-building philosophy that is based on developing relationships first and sales second!
Another factor to emphasise this point is the Brexit-effect that will effectively slow down sales for the foreseeable future until there is some stability with our economy.
If a dealer does not have the stamina, patience and empathy then they should not be in business - if you treat every customer as an individual and not treat every individual as a customer then you have the greatest chance of not only selling once but to build long term relationships with every customer!!