ArunAlec
Super Poster
VIP Member
I would guess that from a sales point of view it’s a lot easier to sell a workhorse Transporter than a California. The Transporter buyer is going to be low maintenance deal where as the California buyer will probably demand lots of the salesman’s time and energy with lots of questions.Birmingham van centre, although identical to most, seems to and claims to specialise in Californias. They took the one we bought from them off another dealer “who didn’t know how to sell the California”. Birmingham seemed good, and knew the model, but then, how hard is it to become familiar with a vehicle? How can some not do this?! When I contacted them recently, the email addresses for the sales guy we used and the very good main dude who did a good job of explaining all the bits and bobs before I drove away, both bounced back, which was a bit disconcerting, but anyway, they seemed like a good enough outfit.
Given the demand for recreational VWs for the life of me I don’t understand why all VW commercial showrooms look so boring and sterile (and supposedly professional). They’re so…90s. Why not make them fun, welcoming, and on-brand and in tune with the spirit of adventure and fun that we all buy into when we pay top dollar for a VW van instead of a Bongo or Merc etc.? They really are missing a trick. The showrooms and the sales guys generally speaking are often a hurdle to buying into the brand that you have to overcome rather than a catalyst in helping you make the purchase.
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The California customer would be better served if the California was sold through the car dealership. Or better still specialist centres!
From an after sales point of view, the California must be a nightmare for the dealers, compared to the Transporter..
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